How it works
We have two programs "The Draw" and the "The Vote Contest". Both work by your Fans sending in a photo to be used as a reference to draw a original Pencil Portrait by Jozef. The "Draw" builds your elist with each entrant that enters the Draw, while the "Vote" Contest builds both an elist and a Social Media fan base via the "LIKES" we get. The "Likes" and the permission marketing are part of the terms of the Contest'/Draw entry.
The Win Program can be plugged into any web site or social media site such as FaceBook.. it's success measured by the activity so your ROI is always at the fore front. Measuring the worth of a new customer and there potential is up to you.
We first select a program size and type, then we decide how to pick a winner. There are a few ways for your fans to Win: Select a Winner by committee, The "Draw" or by popular "Vote", or both. The program is that flexible.
With its flexibility and Fine Art's natural appeal the program will remain in the minds of your fans for a long time. Not to mention the art will hang in the winners home 24/7/365 and be sure it will be talked about.
What to Expect
We like to set goals to determine an ROI and by working together. We can reach most realistic targets, for example one of our clients, Gifthorse Gallery, wanted to double their current fan base, we managed to surpass that target reaching a increase in fan base of over 700%.
Sales from any giveaway you most likely won´t get however, a popular web tactic is to get the Brand name out there what ever the means available, what you do get are fresh fans that you can cultivate and convert.
Using the contest to build your e-list and fan base allows you to target your most receptive potential customers. Finding your new audience by the audience finding you. That's why the WIN program works, by capturing leads and interacting with your new fan base you can convert them into future customers. We find that most business's have no trouble cultivating a new fan but the hard part is finding a new audience, a pull apose to a push.
That's why the WIN Program works so well on all levels.
To convert the Program into sales we recommend Discounts or Couponing when combined with the WIN program it can help to drive sales to fast track the conversion process. By promoting the giveaway to your current audience, our goal is to get as many leads as possible. We work on from your current audience to build new ones, Roots to Branches per say.
Our consultants work with every client and coach them from design of their program to trouble shooting for optimum results. Jozef's 37 years in marketing and advertising makes mole hills out of mountains and all part of the package cost.